I’m Kenneth Fong. I’ve Tried Around 500 Software Tools. Let Me Help You Choose Yours.
Marketing since 2011. Business owner since 2016. I help you figure out which tools deserve your time and money.
Choosing software shouldn’t feel like another full-time job. I help business owners and solopreneurs understand their options through hands-on reviews, YouTube videos, and practical articles. Over my career, I’ve tried around 500 software tools—from exploring their features to using them extensively for my own business and client work. I turn that experience into clear explanations of what a tool does, where it falls short, and who it’s right for.
I studied marketing in college and began my career with an internship in 2011. In early 2013, I became a project manager at an SEO agency, and in 2016, I started my own marketing consulting business. Through agency work, I supported brands including Verizon, Bose, and UnitedHealthcare. My experience also spans local businesses such as dentists, solar panel installers, and window tinting companies. Running my own business taught me firsthand how owners balance limited time, budgets, and the pressure to grow—and how the right software can help.
Today, I earn a full-time income through affiliate marketing and share what I learn from testing and using software. My reviews combine my marketing background with practical experience choosing tools for different businesses, helping you make more informed buying decisions. I also work with SaaS founders to explain their products through practical video content that helps business owners understand their value.
If you're looking for business software deals and honest reviews, Ken's YouTube Channel is genuinely S-tier. As a small business owner, software procurement can be a massive time sink, especially when you consider the time spent researching tools, comparing features, and testing fit, while trying to avoid wasting money on the wrong platform. Ken removes that friction entirely. He consistently finds new business software deals, walks you through each tool with clear bite-sized reviews and a guided tour so you can quickly understand if a tool is worth your time. Even better, he maintains a curated, ranked list of the best tools he has reviewed so far, making decision-making that much easier. Honestly, what more could I ask for?
