Hey, I'm Ken. Nice to meet ya! 👋
With marketing experience and 100+ tools tested, I create honest software reviews to help you make smarter buying decisions.
Choosing software shouldn’t feel like another full-time job. I help business owners and solopreneurs understand their options through hands-on reviews, YouTube videos, and practical articles. Over my career, I’ve tried around 500 software tools—from exploring their features to using them extensively for my own business and client work. I turn that experience into clear explanations of what a tool does, where it falls short, and who it’s right for.
I studied marketing in college and began my career with an internship in 2011. In early 2013, I became a project manager at an SEO agency, and in 2016, I started my own marketing consulting business. Through agency work, I supported brands including Verizon, Bose, and UnitedHealthcare. My experience also spans local businesses such as dentists, solar panel installers, and window tinting companies. Running my own business taught me firsthand how owners balance limited time, budgets, and the pressure to grow—and how the right software can help.
Today, I earn a full-time income through affiliate marketing and share what I learn from testing and using software. My reviews combine my marketing background with practical experience choosing tools for different businesses, helping you make more informed buying decisions. I also work with SaaS founders to explain their products through practical video content that helps business owners understand their value.
